Splinter Cell: Audio drama, gaming's next frontier?
Whether it's World of Warcraft, Uncharted or the upcoming Super Mario movie - games characters have been all over our cinemas in recent years.
The Last of Us is coming to television screens, where shows based on Resident Evil and Halo have found audiences.
Now, Radio 4 is getting in on the act.
Sam Fisher, leading man from the Splinter Cell game series, can call the radio station home, thanks to a first-of-its-kind adaptation that producers say no-one had thought possible.
Radio 1 film critic Ali Plumb says that with so much competition for audiences these days it's no surprise that commissioners are giving the green-light to projects with a "built-in audience".
He argues that we live in a world that is dominated by content: "From podcasts to music, TV, movies, games and audiobooks - frankly its tricky for anyone to cut through the noise.
Bringing the gaming revolution to audio drama makes perfect sense to actor Andonis Anthony, who plays Sam in the Radio 4 drama, which is also available on BBC Sounds.
He argues that with more people turning to "non-music audio", it's a good time for BBC radio to tell stories that offer a "cinematic experience".
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